GZ Beer Cube Scheme Win

By making good use of the Pearl River brand and its high potential location, at the old ZhuJiang (Pearl River) beer factory, this proposal provides a unique art & cultural retail mixed-use park and inspires a refreshing GuangZhou lifestyle with innovative offerings. The international-class waterfront project is designed as a highly recognizable and celebrated city symbol and creates a burgeoning lifestyle hub.
Components of the conservable site are retained, strengthened with innovative and creative injections. Fluid circulation creates a permeable urban convergence hub, allowing the dynamic urban environment to offer a variety of experiences in one precinct, futureproofed by providing a platform for collaboration as a catalyst for innovation.